South China's Hainan Province is the country's main coconut producing area, accounting for 99 percent of the country's total planting area for the fruit. Not only does it boast a number of leading coconut processing companies, an international coconut trading center and a coconut cultural museum will be established to promote the development of the local coconut industry.

There is a saying, "Hainan is the hometown of coconuts in China, and Wenchang City produces half of Hainan's coconuts."

Hainan has a natural climate advantage in cultivating coconuts

something that locals realized a thousand years ago. The history of coconut cultivation dates back to Western Han Dynasty (206 B.C. – 9 A.D.), recorded by the famous historian Sima Qian in his "Records of the Historian" (Shiji).

100 million whipped coconut lattes are sold a year.

Tea drinkers are all competing for "coconut", and the reason behind frequent sales records is consumers' enthusiasm for the consumption of coconut elements. Consumers' desire to buy seems to be irresistible in front of coconuts and can be instantly ignited. After an in-depth observation of the development of the coconut industry, it is not difficult to find that the popularity of the coconut element is not unrelated to the properties of the coconut itself.

Coconut as an raw material for milk tea has become a new force in the milk tea industry. Luckin coffee launched a "coconut latte" drink. This internet celebrity milk tea contributed 1.26 billion yuan to Luckin Coffee in just 8 months, with annual sales exceeding 70 million cups.

Coconut plays an important role in Luckin’s financial report and can contribute a lot. The raw coconut latte that triggered a new round of coconut craze was developed by "YeeTree Hainan Coconut Extract" affiliated with Wenchang Nanye Industrial Group in Hainan.